Promise only what you can deliver. Then deliver more than you promise. ~Author Unknown
Negotiate hard and deliver even more
Will attract more visitors to your store
Smart men don’t buy a product for its priceValue is appreciated by the customer wise.
It’s the solution that people like to buy
A pan is not a utensil but a tool to fry
A solution does sell at a higher margin
You can go to the bank with a wider grin.
In the business world ideas are saturated
Products sell at premium if differentiated
Can’t win if you are one amongst the crowd
A delighted customer will speak of you loud . - Vasant Khisty
In the current business scenario if you want the customer to appreciate the transaction with you then negotiate hard and deliver more. He will never forget the experience of dealing with you. Customers now look for a solution that will solve a problem. Any one can sell a product but you have to learn to sell the value of the product. There is a premium in selling positively differentiated products.Differentiation should add value to the service or product or the buying experience. If your product provides higher value for the customer you can fetch a premium for the same. But then continuous differentiation strategy is required as others will catch up soon.
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